Salesforce development & integration services
Custom Salesforce development, integrations and technical solutions built around your business workflows and requirements.
- Offices in Sydney & Melbourne
- Zero IP disputes since 2001
- ISO 27001 · Cyber Essentials Plus
What we build
From custom logic to full system integrations — the technical work behind your Salesforce org.
Custom Salesforce development
Build custom workflows, business logic and functionality when standard Salesforce capabilities don't fully support your requirements.
Salesforce integration
Connect Salesforce with ERP, finance, e-commerce, marketing, legacy systems and other business software.
Agentforce & AI development
Build AI agents and automation around your Salesforce workflows, business data and connected systems.
Org optimisation & modernisation
Improve existing Salesforce environments as workflows, integrations and requirements become more complex.
Data migration & integrity
Migrate, restructure and clean CRM data while maintaining data quality across Salesforce and connected systems.
QA & technical support
Support releases, troubleshoot issues, review existing development and provide ongoing technical support as your Salesforce environment evolves.
Already using Salesforce?
We can work with your existing environment — understanding what's already in place before extending, integrating or modernising it.
How we work
Our approach to Salesforce development
We look at your workflows, Salesforce environment and connected systems before defining what to build, integrate or improve.
Business
Workflows & users
Understand how your teams work, where friction exists and what Salesforce needs to support.
Salesforce
Your Salesforce environment
Review existing functionality, customisations, automation and areas that need to change.
Systems
Connected systems
Understand how Salesforce needs to work with ERP, finance, commerce, marketing and other business software.
Requirements
What needs to change
Define the functionality, workflows, integrations, automation and AI capabilities required.
Engineering
Build & validate
Develop in iterations and validate changes against real workflows, data and connected systems.
Extend
Build new functionality around the Salesforce capabilities that already work for your business.
Integrate
Connect Salesforce with the systems, data and workflows your business depends on.
Modernise
Improve ageing customisations, automation and architecture as requirements evolve.
Real Salesforce challenges
we've helped solve
Consolidating a fragmented loyalty program in Salesforce
Consolidated a fragmented loyalty program into a centralised Salesforce platform, integrating retail and commercial real estate data with custom loyalty and points-management logic. The platform has continued to evolve through 60+ releases.
- 60+ releases
- 60+
- Custom loyalty logic
- Custom
- Integrated retail and commercial data
- Integrated
Releases
Loyalty logic
Retail & commercial data
Bringing customer service into Salesforce
Rebuilt an outdoor gear company's customer service operation on Salesforce, bringing scattered service data into a centralised case-management system with custom routing, self-service and e-commerce integration.
- Salesforce Service Cloud
- Salesforce
- E-commerce integration
- E-commerce
- Custom case routing
- Custom
Service Cloud
Integration
Case routing
Automating marketing with Salesforce Marketing Cloud
Replaced fragmented, manual campaign processes with Salesforce Marketing Cloud, centralising marketing data and automating customer journeys and personalised communications.
- Marketing Cloud platform
- Marketing Cloud
- Automated customer journeys
- Automated
- Personalised communications
- Personalised
Platform
Customer journeys
Communications
Why businesses choose Shinetech for Salesforce
Engineering beyond Salesforce
Our broader software engineering capability helps us work across the systems, data and applications connected to your Salesforce environment.
Engineers who understand the business behind the requirement
Our engineers work through your workflows and requirements before recommending how Salesforce should be extended, integrated or changed.
Direct access to the engineers doing the work
Work directly with the engineers involved in understanding your requirements, shaping the technical approach and building the solution.
Built for complex, evolving requirements
From custom development and integrations to AI and modernisation, we can continue evolving Salesforce as your systems and requirements change.
Stable, in-house engineering teams
Our engineers are employed directly by Shinetech, helping maintain knowledge and continuity as your Salesforce environment evolves.
FAQ
Salesforce questions we hear most
Common questions before starting Salesforce development, integration or modernisation.
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Do I need a written specification before starting?
No — most projects start with a conversation about what you need. We work through the requirements with you and translate them into a clear scope before development begins.
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How long does a Salesforce implementation take?
Timeline depends on scope. A focused Sales Cloud rollout for a mid-sized team typically takes 6–10 weeks. Full multi-cloud implementations with ERP integration, custom development, and data migration usually run 3–6 months. We structure delivery in phases so you get working functionality early — not a big-bang launch months down the line.
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Can you add AI agents to our existing org?
Yes — we can build and configure Agentforce AI agents on top of an existing Salesforce org, without requiring a rebuild. We start with a requirements discussion to understand which workflows (service, sales, or internal processes) the agent should handle, then integrate it with your existing data and automation.
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Is our data stored in Australia?
We don't host or store your production data ourselves — it always stays in your own Salesforce environment and infrastructure, which can be provisioned with Australian data residency via Salesforce Hyperforce. For development and testing, our team works with synthetic (non-real) data by default, so your real customer data isn't exposed during the build process.
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How is a project priced?
We work through your requirements first, then provide an estimate and timeline based on the scope of work. Most engagements run on a time-and-materials or sprint basis rather than a fixed price, since requirements often evolve as the build progresses.
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Do you handle data migration from an existing CRM?
Yes — data migration and integrity checks are part of our standard service offering.
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Do you offer ongoing support after launch?
Yes — ongoing QA, bug fixes, and dev capacity are available as an ongoing engagement.
What you need from Salesforce
We'll work through the requirements with you and recommend the right technical approach.