A leading outdoor apparel and equipment company

Customer Service in Salesforce

Peak-season capacity

Improved

Customer satisfaction

Ongoing

Active partnership

Our client, a major player in outdoor gear, saw the need to improve customer support for a better overall customer experience — addressing slow ticket resolution, scattered customer data, complicated order tracking and limited self-service options.

Challenge

01

Support teams lacked a unified view of customers and transactions, making it difficult to resolve cases quickly during peak seasons.

02

Order tracking, self-service options and knowledge management needed improvement as the customer base grew.

03

The company needed a scalable service platform that could integrate smoothly with their existing e-commerce environment.

Solution

An MVP CRM built in 2×, then continuously evolved into a scalable, cloud-based platform with mobile access, AI automation, and virtual agent capabilities.

Tech:

Salesforce Service Cloud .NET REST API OData

How we worked

01

Combined local and remote team members using Agile practices — Kanban in Jira, daily standups, code reviews and sprint retrospectives.

02

Customised Salesforce Service Cloud with case routing rules, escalation rules, customer and transaction views, and request/approval processes for customer group applications.

03

Built integration services to sync customer requests, transactional data via OData, and bi-directional customer data updates between Salesforce and the e-commerce platform.

Result

CRM platform now supports Improved across five companies, handling claims, reimbursements, and service coordination at scale.

Customer satisfaction improved through faster response times and better self-service options.

All cases handled by support can be tracked and evaluated for continuous improvement.

This partnership remains active, with the dedicated team expanding annually.

Industry

E-commerce, Retail

Services

Custom Development Integration Dedicated Teams

Technologies

Salesforce Service Cloud .NET REST API OData

Business Impact

PerformanceScalabilityCustomer Experience