Custom CRM
Build new CRM functionality or a fully custom CRM around your business processes.
CRM development that fits how your business works
We build and customise CRM systems around your sales, service and operational workflows — from Salesforce, Dynamics 365 and Odoo to fully custom CRM platforms.
- Offices in Sydney & Melbourne
- Zero IP disputes since 2001
- ISO 27001 · Cyber Essentials Plus
25+
Years delivering business software
~1,000
Australian clients
75%
Clients return for more
CRM development services
Extend an existing CRM or build one around your business. We help you choose the right approach — and build it.
CRM Integration
Connect your CRM with ERP, finance, marketing, legacy systems and other business-critical software.
Salesforce
Custom development, integrations and automation for existing Salesforce environments.
Microsoft Dynamics 365
Extend, customise and integrate Dynamics 365 CRM to fit your business.
Not sure whether to customise or build?
We'll help you evaluate your requirements, existing systems and integration needs to determine the right CRM approach.
CRM solutions we build
Whether you're replacing spreadsheets, extending an existing CRM, or building something entirely new, we develop CRM solutions that support your whole customer lifecycle.
Customer Management
Manage leads, customers and accounts in one place.
Workflow Automation
Reduce manual work with automated business processes.
CRM Integrations
Connect your CRM with ERP, accounting software, Microsoft 365, payment systems and third-party applications.
Customer Portals
Secure portals for customers, partners and suppliers.
Reporting & Dashboards
Real-time reporting and business insights.
Data Migration
Move data safely from spreadsheets or legacy CRM systems.
Mobile CRM
Access customer information anywhere.
AI-Powered CRM Features
AI-assisted search, document processing, customer support and workflow automation.
How we solve complex CRM challenges
A practical path run by one engineering team — each step shaped by your workflows, systems and long-term goals.
Step 01
Understand the CRM challenge
Workflows, users, existing systems and the business problem the CRM needs to solve.
Step 02
Define the right approach
Assess requirements and technical constraints to determine the most practical path.
Step 03
Design around your workflows
Translate requirements into the technical structure of the CRM.
Step 04
Build and integrate
Build the solution iteratively while connecting it with the systems your business depends on.
Step 05
Validate in real use
Validate functionality, integrations and workflows against real business use.
Step 06
Support and evolve
Continue improving the CRM as business processes, systems and technology change.
Case studies
Real CRM projects and the results they delivered
From MVP to a CRM Supporting Five Businesses
A growing NDIS provider needed a CRM to manage participant information, claims and reimbursement across multiple systems. We delivered an MVP in just over two months, then scaled with a dedicated engineering team and AWS migration as the business expanded.
- MVP delivery time
- 2+ months
- Businesses supported
- 5
- Users supported
- 10k+
MVP delivered
Businesses supported
Users supported
From Core CRM to a Flexible, Extensible Product
A general CRM evolved through nearly three years of development, customer-specific customisation and a major change in its underlying technology — from SharePoint to a Windows application built with SOA and Smart Client.
- Product development duration
- Nearly 3 years
- Technology evolution
- SharePoint → Windows
Product development
Technology evolution
Why choose us
Why businesses choose Shinetech
Engineering for complex CRM requirements
We build custom workflows, integrations and functionality around requirements that standard CRM capabilities can't fully support.
Expertise beyond the CRM
Our broader software engineering capability allows us to connect CRM with ERP, finance, e-commerce, legacy systems, data platforms and other business software.
Engineers who help solve the problem
Work directly with engineers who understand your requirements, recommend the right technical approach and build the solution.
Capability that grows with your needs
With stable teams and 550+ in-house engineers, we can continue extending, integrating and modernising your CRM as requirements evolve.
FAQ
CRM questions we hear most
Common questions before starting a custom CRM build or platform customisation.
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Should we build a custom CRM or configure a platform like Salesforce, Dynamics 365, or Odoo?
It depends on how standard your sales process is. If your workflow fits common patterns, an existing platform is usually faster and cheaper to deploy. If your process is specific to your business, a custom build avoids forcing your team into someone else's template. We'll give you a straight recommendation after understanding your situation.
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Can you connect our CRM to our other systems?
Yes — integrating CRM with ERP, accounting, marketing tools, and internal applications is one of the most common things we're asked to solve.
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Can you migrate our data from our current CRM or spreadsheets?
Yes — data migration from a legacy CRM or spreadsheets is a standard part of these projects.
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How much does CRM development cost?
It depends on scope, whether it's platform-based or custom-built, and how much integration or migration is involved. After you share your requirements, we provide a tailored timeline and cost estimate within days.
Let's build the right CRM for your business
Whether extending an existing CRM or building one from scratch, get a solution that fits your processes, systems and business needs.