An online education technology company wanted to expand beyond certification training into practical video courses that helped accounting and finance professionals solve everyday work problems, while testing a future paid-learning business model.
Challenge
01
A large potential audience required careful traffic control and reliable simultaneous video viewing.
02
The platform needed secure management of paid video access and customer information.
03
The product had to reach the market quickly while remaining flexible enough to respond to learner feedback.
Solution
Delivered an iterative mobile-learning application with streaming controls, performance testing, learner-behaviour analytics and an extensible foundation for free and paid course models.
Tech:
Mobile LearningVideo StreamingUsage AnalyticsPerformance Testing
How we worked
01
Split delivery into two-to-three-week iterations so usable product increments could reach the client quickly.
02
Prioritised online viewing over downloads and tested expected concurrent usage to protect the learning experience.
03
Embedded non-intrusive usage tracking to support product optimisation and marketing decisions.
04
Designed access controls and extension points for video entitlements, subscriptions and future functionality.
Result
Launched the application successfully with stable operation and positive user feedback.
Created a foundation for free acquisition, social learning and future paid course packages.
Established a continuing maintenance partnership with the client.
Industry
Education
Services
Custom DevelopmentSystem Integration
Technologies
Mobile LearningVideo StreamingUsage AnalyticsPerformance Testing
Business Impact
Speed to MarketLearner EngagementScalability
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