The International Olympic Committee (IOC) is set to harness a series of cutting-edge artificial intelligence (AI) technologies and innovations at the upcoming 2024 Paris Olympics. These technological advancements aim to enhance the efficiency, fairness, and viewing experience of the sporting event. As the Olympics step into a new technological era, these initiatives signal the direction for future sports events.
Cyber Protection and AI Monitoring
In today’s digital age, athletes often face cyberbullying and abuse on social media. To safeguard the mental health and wellbeing of athletes, the IOC has launched an AI-based monitoring system that can monitor thousands of social media accounts, automatically identifying and flagging abusive messages. This mechanism enables platforms to intervene promptly, preventing cyberbullying effectively.
AI and Broadcasting Technology
- Highlight Video Production
The IOC will employ AI technology to automate the production of highlight videos in multiple formats and languages at the Paris 2024 Olympics. This not only improves content production efficiency but also allows for a more personalized viewing experience for audiences.
- Enhanced Television Broadcasting
In collaboration with global partners, the IOC is utilizing AI to refine internal workflows and improve the quality of television broadcasts. For instance, partnering with Alibaba, the IOC is using AI to create 3D models in the cloud, offering an unprecedented number of multi-camera replay systems, thereby enhancing the viewer’s engagement and understanding of the events.
- Energy Management and AI
To promote sustainability, the IOC has adopted AI to implement its first data capture and energy management system, which monitors energy consumption in real-time at Paris 2024, using the captured data for future planning to ensure the Olympics are environmentally friendly and efficient.
- Digital Planning and Collaboration with Intel
Through a partnership with Intel, the IOC is utilizing digital twin technology, creating virtual replicas of venues to aid organizers in accurately predicting power and camera placement needs, improving planning efficiency, and addressing accessibility concerns.
- Athlete365 Platform
To enhance athlete services, the IOC, in collaboration with Intel, has introduced a new chat service platform—Athlete365, which uses AI to quickly answer athletes’ frequent questions about social media guidelines, clean Games rules, and other regulations, thus improving the athletes’ experience.
By integrating AI technologies, the 2024 Paris Olympics will not only enhance the fairness and precision of competitive sports but also provide an unparalleled viewing experience for a global audience. From protecting athletes from cyberbullying to enhancing broadcast experiences and energy management, the innovations in AI and technology are shaping a smarter and more humane new chapter for the Olympics. As technology continues to advance, future Olympic events will become more intelligent, bringing more exciting sports feasts to audiences worldwide.
