Case Study:

Transforming E-Commerce with Strategic Website Migration and ERP Systems Integration

This case study showcases Shinetech’s expertise in executing a seamless website migration, creating an engaging e-commerce platform on Shopify, and successfully integrating it with an ERP system.

The significant improvements in key performance indicators underscore the project’s success and the client’s satisfaction with the results.

mobile ecommerce migration
Shopify development

Shopify

C# development

C#

SQL server development

SQL Server

jquery developers

jQuery

 Sales Increase

Online sales surged by 134%, significantly boosting revenue.

 Order Volume

Orders rose by 34%, indicating an increase in customer purchasing activity.

Conversion Rate

223% improvement demonstrates the effectiveness of the new site's design and UX.

Client Background

The client is a pioneering American company dedicated to providing safe and effective natural relief solutions. They approached Shinetech to revamp their online retail presence. Their existing e-commerce platform, built on WooCommerce, no longer met their evolving business needs. The goal was to migrate to a more robust and scalable platform, enhance the website’s aesthetics, SEO, and functionality, and seamlessly integrate it with their ERP system.

Challenges

The main challenge was to seamlessly transition from WooCommerce to Shopify without interrupting ongoing business operations. Moreover, integrating the Microsoft Dynamics GP ERP system was essential for synchronizing prices, inventory, orders, and customer data. The client also aimed to improve website SEO, enhance user experience, and ultimately increase sales and conversion rates.

The solution

We developed a comprehensive migration strategy that included:
  • Data Migration: Successfully migrating the existing website data to Shopify, ensuring data integrity and minimal downtime.
  • User Interface: Creating a visually appealing and user-friendly interface on Shopify to attract and retain customers.
  • Integration: Implementing a robust integration framework between Shopify and Microsoft Dynamics GP to enable seamless data synchronization for prices, inventory, orders, and customer profiles.

Results

The migration and integration project yielded remarkable outcomes:
  • Sales Increase: Online sales surged by 134%, significantly boosting revenue.
  • Visitor Growth: Visits (sessions) increased by 654%, reflecting enhanced market reach.
  • Conversion Rate: The conversion rate improved by 223%, demonstrating the effectiveness of the new site’s design and user experience.
  • Order Volume: Orders rose by 34%, indicating an increase in customer purchasing activity.
  • Average Order Value: The average order value increased by 30%, suggesting higher customer spending.
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